Wednesday, February 9, 2011

Product Placement Productions Presents:

What kind of imaginative bridge can I talk about between film/television and an art class? Without art, there is no film or television. Art is the foundation between the two entities. It takes composition and lighting. It takes item placement and viewpoints. It takes colors and design too. You name it; art has had a hand in what we find appealing in today’s world. The question is: How much does art play a roll in the making of a movie, or TV show?

How many times have you watched a moving picture show and said, “I can do that!” Making quality film productions is not as easy as you might think. You have to think about the camera angle, the lighting, the composition, and the placement of every item within the shot. The facial features of the actors, or the contortions thereof, can lead to negative viewing. What would you do if your actor had a huge mole on their left cheek and had to film a love seen? You would shoot it so the camera only sees his right cheek. A case in point for product placement would be Budweiser’s Bud Light Super Bowl Commercial: http://www.youtube.com/watch?v=Trc9Nu_e6qE

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