Just like a true kid….wait until the last minute to do something they have been asked to take care of.
I was sitting around the TV with 12 firemen when this commercial came on. We were judging all the commercials while waiting for the Super Bowl to come back on. It was like being at a teenage party and somebody says something dumb. The riotous laugh that came up when Grandpa’s ashes hit the floor was real loud. We knew what was going to happen before they even showed it. They did not need to literally show the reunion, but it was cool.
Now, coming from an artist’s viewpoint, I can find the humor very easy in this ad. The music is not overbearing; just a series of guitar strums accented with a continuous drop-snare beat, which was interrupted with the dropping of the ashes onto the floor. 30 seconds moves by real fast with all of the action that takes place, from the guy watching TV to all the clean up and resurrecting via the power of Doritos. The guy’s face looks painful as he is desperately sprinkling Doritos into the fish tank and confused when the fish comes back to life. He tries again with the dead plant and has that “Yeah, I’m Good” look when it works again. The last look we get of the bad house sitter is “Oh Crap, how is this going to work” as he hears the key enter the lock. But, how many people notice that the guy barely quits munching the Doritos, even as Mikey and Grandpa hug all over each other? Personally, I liked the Doritos ad that had the guy sucking the finger & sniffing the pants of his coworkers. This was disturbing, but funny at the same time.
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